Simplifying NIL. Maximizing Impact. 

At NextName, we help brands tap into the power of college athletics through NIL with zero guesswork. Whether you’re a national company or a local business, we offer turnkey solutions to connect with athletes who align with your brand and audience.

We’re here to make NIL easy, effective, and measurable, from your first campaign to your long-term strategy.

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Why Partner With NextName?

Authentic Athlete Partnerships

We help you collaborate with athletes who are genuinely excited about your brand, making the connection real, not forced.

  • Access to athletes across multiple sports, schools, and follower sizes

  • Detailed athlete insights including location, sport, interests, and social engagement

  • Personality-first approach with our “Who’s Next in College Sports” content series

End-to-End Campaign Support

We handle everything, so you don’t have to.

  • Athlete discovery and matching based on your brand values and goals

  • Creative strategy and content production

  • Contracting, communication, and compliance

  • Campaign launch, performance tracking, and optimization

Scalable & Flexible Programs

We build a strategy that works for you.

  • One-off or long-term collaborations

  • Multi-athlete campaigns across sports or schools to broaden your reach

  • Geo-targeted or school-specific promotions

  • Full campaign execution, from social media content to in-person events and appearances