Breaking Barriers: Olivia Dunne Makes History as First NCAA Athlete to Sign with Passes


By Alexa Linchuck | May 17, 2024

In a groundbreaking move, Olivia Dunne, a gymnast from Louisiana State University (LSU), has shattered barriers by becoming the first NCAA athlete to have a sponsorship deal with Passes, a leading content monetization platform. This type of sponsorship deal has marked a new era for collegiate athletes, leveraging the power of name, image, and likeliness (NIL) opportunities. 

Among the evolving landscape of collegiate athletics and the recent NIL policy changes, Dunne’s partnership with Passes exemplifies the transformative potential for student-athletes to capitalize on their personal brand and digital presence. With this agreement, Dunne is not only making history but also paving the way for future generations of NCAA athletes to explore innovative paths for financial empowerment.  

Passes, known for its innovative approach to connecting creators with fans through exclusive content, has recognized Dunne’s immense talent and influence both on and off the gymnastics mat. By joining forces with Dunne, Passes is not only investing in her athletic journey but also embracing her role as a content creator and influencer, amplifying her reach to a broader audience. 

For Dunne, this type of partnership represents more than just a regular sponsorship deal, it signifies a bold step towards redefining the traditional athlete-sponsor dynamic within the collegiate realm. With Passes’ support, Dunne will have the opportunity to share her journey, insights, and behind-the-scenes moments with fans in a more intimate and interactive manner, all while generating revenue and expanding her personal brand.  

As the NIL landscape continues to evolve, Dunne’s historic partnership with Passes serves as a testament to the limitless possibilities that await student-athletes in the digital age. By embracing innovative platforms like Passes, athletes like Dunne can seize control of their narrative, monetize their talents, and leave a lasting impact both on and off the field of play.

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