Understanding NIL
How Name, Image, and Likeness rights are transforming college athletics — and how NextName gives every athlete a fair shot.
What is NIL?
NIL stands for Name, Image, and Likeness — the legal right of college athletes to earn money from their personal brand. This includes social media, endorsements, appearances, and content creation.
In July 2021, the NCAA adopted an interim policy allowing all college athletes to monetize their NIL for the first time. This landmark change followed the Supreme Court's unanimous decision in NCAA v. Alston, which struck down restrictions on athlete compensation.
Before NIL, college athletes — many of whom generated millions in revenue for their schools — couldn't earn a penny from their own name. Now, athletes across all sports and divisions can build their brand while they play.
Why NextName is Compliant
No pay-for-play
Fans subscribe to content channels, not athletic performance. Revenue is tied to what athletes create and share — not wins, stats, or game outcomes.
Athletes own their content
Athletes create posts, go live, and manage their own channels. They control what they share and how they monetize it.
Transparent revenue model
Athletes see exactly how much they earn and where it comes from. Revenue splits (80–90%) are clearly displayed. No hidden fees.
School-approved athletes only
Every athlete on NextName is approved by their school. Schools maintain visibility and can enforce their own NIL policies.
How Subscriptions Democratize NIL
Traditional NIL deals favor high-profile athletes in major sports. NextName flips the model — any athlete can earn sustainable income through fan subscriptions.
Traditional NIL
- • One-time brand deals
- • Favors star athletes in big sports
- • Unpredictable income
- • Complex negotiations
NextName Approach
- • Recurring monthly subscriptions
- • Any athlete, any sport, any division
- • Predictable, growing revenue
- • One tap to start earning
NCAA Regulations Overview
- 1.No inducement: NIL deals cannot be used to recruit prospective athletes. Compensation must be for legitimate NIL activities.
- 2.State law compliance: Athletes must follow their state's NIL laws, which vary. Some states require disclosure; others have specific restrictions.
- 3.School policy: Many schools have their own NIL guidelines covering disclosure, prohibited categories, and approval workflows.
- 4.Tax obligations: All NIL income is taxable. Athletes should track earnings and consult tax professionals.
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Every subscription directly supports the athletes you follow.
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