For schools
One Platform for All Your Teams.
Manage every team, organize channels by sport and tier, and unite your entire fanbase in one place.
What Schools Do
Channel Management
Organize by team, sport, and tier. Public announcements, subscriber content, and premium drops from one dashboard.
Team Rosters
Add athletes to teams. Channels auto-create under your school umbrella so fans find everyone in one place.
Fan Community
Single destination for your entire fanbase. Fans browse, subscribe, and engage across all your teams.
Channel strategy
How a School Uses Channels
Every school builds a complete three-tier channel strategy covering public announcements, subscription-only depth, and premium VIP experiences — then each individual team nests its own channels underneath. Here's the full view: the department at the top, one of its varsity teams below.
School Channel Strategy
NextName University
Launch Pilot · NCAA D1 Athletics
#general
Announcements, schedules, and department news.
- Weekly department wrap
- NIL compliance updates
- Facility + branding launches
#game-footage
Game highlights across every varsity program.
- Multi-angle highlight packages
- Walk-off + buzzer-beater clips
- Weekly top plays compilation
#practice-highlights
Curated practice highlights from all sports.
- Practice-of-the-week feature
- New-facility drill footage
- Position-group spotlights
#player-interviews
Long-form interviews with starters and captains.
- Post-signing day sit-downs
- Senior year retrospectives
- NIL + life balance conversations
#coach-interviews
Weekly coach breakdowns and strategy insights.
- Film-room play breakdowns
- Recruiting philosophy sessions
- Practice plan walkthroughs
#school-background
The history, traditions, and culture of the program.
- Program origin mini-docs
- Hall-of-fame retrospectives
- Rivalry history threads
#VIPs
Private event announcements for top-tier supporters.
- Alumni dinner invitations
- Locker-room tour reveals
- Private practice viewings
#player-origins
School-marketing-produced long-form videos about each athlete.
- Documentary-style origin stories
- Hometown-to-campus profiles
- Family interviews + highlight montages
Inside the umbrella
Team Channels Nest Under the School
Every varsity program gets its own channel strategy scoped to one roster. Team channels inherit the school's brand umbrella and its compliance review, but the coaches and team staff manage the content. Fans can subscribe to the whole department, to a single team, or to a single athlete — the channels ladder cleanly up.
Team Channel Strategy
NextName University Men’s Golf
Launch Pilot Roster · Coach Whitfield
#general
Team announcements, tournament schedule, and tee times.
- Tournament field announcements
- Starting group pairings + tee times
- Roster changes and senior day notes
#tournament-highlights
Key shots, round recaps, and leaderboard moves.
- Round-of-the-week recap clips
- Clutch approach shots and birdie putts
- Leaderboard movement through Sunday
#range-and-practice-green
Range sessions and short-game practice clips.
- Warm-up ball flight on the range
- Putting-green drills
- Bunker session clips
#film-room
Course strategy, shot selection breakdowns, and coach notes.
- Pin sheet + yardage book walkthroughs
- Shot-shape decision breakdowns
- Coach’s Saturday-round scouting
#road-tournament-diaries
Travel vlogs from away tournaments and qualifiers.
- Van + flight travel vignettes
- Practice-round course walks
- Post-round dinner stops
#player-spotlights
Weekly feature on a rotating member of the roster.
- Day-in-the-life of a college golfer
- Bag walkthroughs + club selection
- Teammate + caddie testimonials
#inner-circle
VIP channel for the program’s most loyal supporters.
- Private Q&A with Coach Whitfield
- Inside-the-ropes practice-round passes
- Signed glove + flag giveaways
#season-journey
Long-form documentary-style season arc through regionals + NCAAs.
- Episode 1 — Fall schedule and team tryouts
- Episode 2 — Spring swing and conference run
- Episode 3 — Regionals + NCAA Championship push
Channel Types for Schools
Free for All Fans
Game schedules, scores, and team news. Build awareness and pull fans into your ecosystem.
Monthly Subscription
Recruiting updates, practice footage, and insider content. Consistent recurring revenue.
Highest Value
Exclusive event access, limited merch drops, and VIP experiences. Maximum monetization.
AI-Powered Creator Playbook
Running content for an entire athletic department is a big job. The Creator Playbook makes it manageable.
Smart Content Tasks
The Playbook analyzes each team's channel activity, subscriber engagement, and content gaps, then generates prioritized tasks so your staff always knows what to post next.
AI Content Ideas on Demand
Tap any task for ready-to-use content ideas with captions, posting tips, and time estimates. Tailored to each sport, each team, each season.
Coach Chat for Staff
An AI assistant that learns your program's voice and goals. Ask for game-day content plans, recruitment highlight strategies, or weekly posting schedules.
Less Overhead, More Engagement
Your staff has enough on their plate — compliance, travel, recruiting. The Playbook handles the content strategy so they can focus on running the program.
How it works: The Playbook tracks gamification dimensions across your school's channels — content frequency, fan engagement, subscriber growth, and revenue — then generates actionable tasks ranked by impact. Complete them to climb creator levels and unlock higher revenue shares (80% to 90%).
Example School Channels
Official game footage, broadcast clips, highlight reels
#game-highlights
Football
Practice film, training facility footage
#practice
Basketball
Tunnel walks, locker room, stadium atmosphere
#gameday-live
Soccer
Athlete features, official photos, roster updates
#player-spotlight
Volleyball
Strength & conditioning sessions
#weight-room
Track & Field
Facility tours, team meetings, travel content
#behind-the-scenes
Baseball
Channel Hierarchy
Your School
FOOTBALL
# general
# game-day
# recruiting
BASKETBALL
# general
# highlights
# behind-the-scenes
SOCCER
# general
# match-day
# training
Creator Level Progression
Schools and athletes earn 80-90% of revenue via Stripe Connect. Higher engagement unlocks better rates.
Fans save 10% when bundling school + team subscriptions.
Athlete Affiliation
01
Athlete Requests
Athletes submit affiliation requests to your school.
02
School Reviews
Your admin reviews and approves athlete profiles.
03
Channels Linked
Athlete channels appear under your school umbrella.
04
Revenue Flows
School earns on team-level subscriptions and bundles.
How to Get Started
Submit a school access request
NextName reviews your program
Add teams and onboard athletes
Fans discover and start subscribing
Ready to unite your fanbase?
Get your school on NextName and give every team a home.