At NextName, we’ve reimagined the landscape of college athletics, revolutionizing the way athletes, fans, and brands interact within the dynamic world of NIL. Established in response to the NCAA’s historic shift in 2021 that granted college athletes the freedom to monetize their Name, Image, and Likeness (NIL), NextName was born from a vision of empowerment, inclusivity, and innovation.
Our mission is simple: to empower college athletes to realize the full potential of their personal brands, all while continuing to excel in their chosen sports. We recognize that the world of NIL is vast and complex, and we believe that every athlete, regardless of their status or discipline, should have access to the benefits it offers.
What sets us apart is our unwavering commitment to putting athletes first. Whether they’re known nationwide or cherished within their local communities, we offer a level playing field where athletes can unlock their earning potential, amplify their influence, and secure their financial future.
How We Achieve This:
- Brand Partnerships: We connect athletes with brands that share their values, enabling them to tell authentic stories that resonate with audiences. These partnerships create a win-win scenario, where athletes and brands alike prosper.
- Digital Collectibles: Our innovative platform allows athletes to create and sell digital collectibles, incorporating brand logos and exclusive content. Fans and collectors can engage with their favorite athletes in new and exciting ways.
- Affiliate Marketing: Athletes have the opportunity to participate in affiliate marketing programs, promoting products and services while earning a commission on sales. This approach not only benefits athletes but also provides brands with valuable exposure.
But NextName is more than a platform; it’s a community-driven movement. We believe in the power of fans to champion their favorite athletes and teams directly. When you join NextName as an athlete, fan, or brand, you become an integral part of the college sports ecosystem, actively shaping its future.
Our commitment to creating a fair, inclusive, and engaging NIL landscape for all drives us forward. Together with athletes, fans, and brands, we’re shaping a new era for college athletics that’s defined by empowerment, equity, and boundless opportunity. Join us in this exciting journey, where we rewrite the playbook and redefine the game.
The NCAA’s new regulations concerning the monetization of college athletes’ name, image, and likeness (NIL) shook the collegiate sports world to the core. Athletes were finally able to profit from their hard work and dedication, allowing them to better fund their future endeavors as both players and professionals. However, the NIL deals that have sprung out of this change in regulation have been cumbersome, time-consuming, and often exclusive to only renowned athletes in popular sports such as basketball or football. As a result, most athletes make very little from their NIL, and the ones that make more have to put in extra time at a deluge of photoshoots, events, and meetings.
NextName is here to fix this issue. As a platform with national aspirations, we seek to fundamentally alter the NIL landscape by making its profitability easy and effective for the athletes as well as the fans. Our community-based model allows fans to easily support athletes by purchasing digital collectibles bearing their NIL where 60% of the proceeds get paid directly to the players. Digital collectibles, or Non-Fungible Tokens (NFTs), provide a simple and easy solution for the brand development of all athletes regardless of their or their sports’ popularity, and allow fans to support their favorite teams and players with only a few swipes on their phone. As passionate college sports fans ourselves, we believe our crowdsourced model for NIL monetization will better engage fans in addition to providing a little-to-no-effort avenue for athletes to profit off their dedication to the sport.