NextName orchestrated a highly successful marketing campaign with Tru Western Signature Scents (which includes fragrances for Wrangler and Yellowstone), strategically aligning the brand with eight University of Illinois volleyball players. From seamless communication and captivating video content, to personalized graphics and affiliate marketing, NextName maximized brand visibility and achieved media coverage on major platforms.

Crafting Cohesive Brand Synergy

  • Strategically aligned Tru Western with athletes who complemented their brand identity.
  • Facilitated seamless communication between athletes and Tru Western throughout the campaign, securing content, contracts, addresses, and payment details.
  • Captured tailored video content reflecting Tru Western’s campaign goals, emphasizing values like grit, family, teamwork, humility, and work ethic.
  • Edited and branded videos for use on Tru Western’s website, marketing emails, and social media, ensuring compatibility with various platforms.

Visual Excellence and Genuine Advocacy

  • Crafted additional graphics for widespread campaign promotion across websites, social media, and marketing emails.
  • Orchestrated sample distribution to athletes to identify their favorite products for genuine and motivational promotion.
  • Established custom affiliate marketing links for each athlete, featuring their preferred Tru Western products and incentivizing authentic promotion.

Strategic Web Presence and Seamless Commission Management

Media Triumph and Cross-Platform Harmony

  • Successfully generated press coverage through a well-received campaign announcement on Yahoo, Fox, Talk CMO, and more.
  • Collaborated closely with Tru Western’s Digital Marketing Manager, VP of Brand Growth, and Assistant Brand Manager to maintain brand consistency across various platforms.
  • Executed comprehensive promotion on all NextName social media platforms and email marketing lists to maximize campaign visibility.

Are you an brand interested in Working with NextName Athletes?

Please fill out our Brand Interest Form or reach out via email by clicking the “Contact Us” button and we will be in touch with next steps!