NextName News

Florida’s Game-Changing Move: High School Athletes Now Eligible for NIL

By Alexa Linchuck | June 7, 2024 In a monumental move, Florida has emerged as the latest state to grant high school athletes the right to benefit from their Name, Image, and Likeness (NIL). This decision marks a significant shift in the landscape of amateur sports, empowering young athletes to capitalize on their talents and […]

The NCAA Settlement: A New Era for College Athlete Compensation

By Alexa Linchuck | May 31, 2024 The recent NCAA settlement shows a transformative era for college athletics, bringing about a much-needed shift toward fair pay for college athletes. This agreement is a win for the athletes, institutions, and the integrity of college sports. The settlement’s revenue-sharing model is a monumental step forward. Meaning for […]

College Athletes as Investors: Bazooka Candy Brands’ Fresh Take on Sports Marketing

By Alexa Linchuck | May 24, 2024 Bazooka Candy Brands, a beloved name in the candy industry since the 1940s, is embracing the new age of sports endorsements through a groundbreaking partnership with college athletes and NIL stars like Deja Kelly and Flau’jae Johnson. Famous for fun classics such as Ring Pop, Push Pop, and […]

Breaking Barriers: Olivia Dunne Makes History as First NCAA Athlete to Sign with Passes

By Alexa Linchuck | May 17, 2024 In a groundbreaking move, Olivia Dunne, a gymnast from Louisiana State University (LSU), has shattered barriers by becoming the first NCAA athlete to have a sponsorship deal with Passes, a leading content monetization platform. This type of sponsorship deal has marked a new era for collegiate athletes, leveraging […]

Spotlight on Success: The Tru Western Brand Partnership Campaign

By Tom Segal | May 17, 2024 At NextName, our dedication to enhancing brand visibility and creating meaningful partnerships consistently leads us to innovate and excel in the dynamic world of NIL marketing. A shining example of this commitment is our recent collaboration with Tru Western, a campaign that not only heightened brand awareness but […]

NextName Athlete Spotlight: Sarah Bingham Balances Athletics, Academics, and Sustainable Design at UIUC

By Alexa Linchuck | May 9, 2024 In the realm of collegiate athletics, where sweat, dedication, and teamwork are paramount, few individuals shine as brightly as Sarah Bingham, a remarkable volleyball player at the University of Illinois. But Sarah’s story extends far beyond the volleyball court; she dives into sustainable design with equal passion and […]

Diving Into the Coolest NIL Campaigns of the NCAA Basketball Tournament

By Tom Segal | March 29, 2024 Hey, hoop fans! March isn’t just about slam dunks and buzzer-beaters; it’s also the stage where NIL campaigns shine their brightest! Let’s dive into my top five marketing campaigns starring college athletes during the NCAA Men’s and Women’s Basketball Tournaments, highlighting what sets them apart. Whether it’s scoring […]

NextName Collaborates with Tru Western Fragrances for a Powerful Marketing Campaign Featuring University of Illinois Volleyball Players

NextName, a leading NIL (Name, Image, and Likeness) company, is proud to announce its collaboration with western fragrance trailblazer, Tru Western – Together, they are launching a dynamic marketing campaign showcasing the values of grit, family, teamwork, humility, and work ethic with the help of the talented University of Illinois Volleyball players. In this unique […]

NextName Collaborates with University of Illinois Volleyball Players to Share Inspiring Stories through Short-Form Videos

NextName, a company that empowers college athletes to monetize their Name, Image, and Likeness (NIL), is thrilled to announce a groundbreaking partnership with the volleyball players from the University of Illinois. This collaboration aims to bring the compelling stories of these athletes to the forefront, enabling them to connect with brands that align with their […]