By Tom Segal | March 29, 2024 Hey, hoop fans! March isn’t just about slam dunks and buzzer-beaters; it’s also the stage where NIL campaigns shine their brightest! Let’s dive into my top five marketing campaigns starring college athletes during the NCAA Men’s and Women’s Basketball Tournaments, highlighting what sets them apart. Whether it’s scoring […]
Category Archives: News
The great thing about digital collectibles, or NFTs, is that they are, well, digital. Having your collectibles exist on the blockchain means that they are easily sharable, don’t physically clutter up your home, and are protected from being counterfeited. For people who like to collect digital art, it’s a gamechanger. However, for those of us […]
For this year’s NFL Draft, NextName had three athletes drafted and one signed post-draft! A huge congrats to Devon Witherspoon (1st Round, Seahawks), Jartavius Martin (2nd Round, Commanders), Chase Brown (5th Round, Bengals) and Kendall Smith (Free Agent, Commanders)! We wish them all continued success as they move on to their professional careers!
NextName is proud to announce its addition of four new athletes to the platform! This round of onboarding is particularly special to us because it marks the first time we have signed individual players to the platform using our Athlete Sign-Up form. The Athlete Sign-Up form is reflective of our continued commitment to provide accessible […]
We are excited to announce that we have been shortlisted for the “Best Technology in College Sports” award at the Sports Technology Awards 2023! The winner will be announced in New York City on May 18th.
By Tim Mackey | February 28, 2023 Miami women’s basketball players Haley and Hanna Cavinder, transfers from Fresno State, are the subject of NCAA’s first NIL infraction. Although the Cavinder sisters have stated that NIL did not affect their decision to transfer to Miami, the head coach of the Miami women’s basketball team, Katie Meier, […]
By Steven J. Thayer, MBA, JD | March 3, 2023 As everyone in the college sports world should now know, college athletes can now be paid for their name, image and likeness (“NIL”). The Supreme Court said so when they ruled against the NCAA in 2021, and forced them to change their rules to let […]
In just the first ten days of the college transfer portal being open this year, over 1600 football players entered to move to another school. Although the portal closed on the 18th of January, we are now able to see the effect that NIL had on college athletes deciding to enter the transfer portal before it opens back up on May 1st for a 15-day period.
By Sandy Illian Bosch For decades, fans of college sports could only support their favorite players through cheers and applause. But adoption of the NCAA Name Image Likeness policy in 2021 opened up a new world of opportunity for fans to support players, and for players to profit from their work as athletes. It […]
by Zain Bando Illinois basketball is taking the next step in NIL endorsements with the NextName NFT partnership. The Illini are off to a fast start at 6-2, as it remained at No. 16 in the fourth week of the AP Top 25. Coupled with the on-court success also comes future marketing opportunities for the program. Illinois’ athletic department has been […]