By Alexa Linchuck | May 17, 2024 In a groundbreaking move, Olivia Dunne, a gymnast from Louisiana State University (LSU), has shattered barriers by becoming the first NCAA athlete to have a sponsorship deal with Passes, a leading content monetization platform. This type of sponsorship deal has marked a new era for collegiate athletes, leveraging […]
Category Archives: News
By Tom Segal | May 17, 2024 At NextName, our dedication to enhancing brand visibility and creating meaningful partnerships consistently leads us to innovate and excel in the dynamic world of NIL marketing. A shining example of this commitment is our recent collaboration with Tru Western, a campaign that not only heightened brand awareness but […]
By Alexa Linchuck | May 9, 2024 In the realm of collegiate athletics, where sweat, dedication, and teamwork are paramount, few individuals shine as brightly as Sarah Bingham, a remarkable volleyball player at the University of Illinois. But Sarah’s story extends far beyond the volleyball court; she dives into sustainable design with equal passion and […]
By Alexa Linchuck | May 2, 2024 In the dynamic world of college sports, the current buzz in name, image, and likeness (NIL) isn’t focused on any particular athlete or team, it’s all about HEYDUDE Shoes! A footwear brand that might not have been on your radar before has taken the college sports world by storm by […]
By Tom Segal | March 29, 2024 Hey, hoop fans! March isn’t just about slam dunks and buzzer-beaters; it’s also the stage where NIL campaigns shine their brightest! Let’s dive into my top five marketing campaigns starring college athletes during the NCAA Men’s and Women’s Basketball Tournaments, highlighting what sets them apart. Whether it’s scoring […]
The great thing about digital collectibles, or NFTs, is that they are, well, digital. Having your collectibles exist on the blockchain means that they are easily sharable, don’t physically clutter up your home, and are protected from being counterfeited. For people who like to collect digital art, it’s a gamechanger. However, for those of us […]
For this year’s NFL Draft, NextName had three athletes drafted and one signed post-draft! A huge congrats to Devon Witherspoon (1st Round, Seahawks), Jartavius Martin (2nd Round, Commanders), Chase Brown (5th Round, Bengals) and Kendall Smith (Free Agent, Commanders)! We wish them all continued success as they move on to their professional careers!
NextName is proud to announce its addition of four new athletes to the platform! This round of onboarding is particularly special to us because it marks the first time we have signed individual players to the platform using our Athlete Sign-Up form. The Athlete Sign-Up form is reflective of our continued commitment to provide accessible […]
We are excited to announce that we have been shortlisted for the “Best Technology in College Sports” award at the Sports Technology Awards 2023! The winner will be announced in New York City on May 18th.
By Tim Mackey | February 28, 2023 Miami women’s basketball players Haley and Hanna Cavinder, transfers from Fresno State, are the subject of NCAA’s first NIL infraction. Although the Cavinder sisters have stated that NIL did not affect their decision to transfer to Miami, the head coach of the Miami women’s basketball team, Katie Meier, […]